2016 might be one of the worst years the history could ever remember. God can only guess what the future holds. But as for the futuristic sounds of music, we can always count on King Deluxe, a Vancouver based record label that specialises in exploring the most cutting-edge, visual, and futuristic (and unsigned) artists of the moment. We had a chance to speak with a founder of the label, PK. We talked about who King Deluxe is, their take on 2016, and their own view on the music industry.
Year End Interview: King Deluxe
By Satoru ‘Teshi’ Teshima, December 28, 2016
Can you tell us a little bit about King Deluxe? Who is behind the label? Where is it based?
We’re based mostly in cyberspace, with me running things currently from Vancouver. With me are a loose collective of artists that sometimes work together, for this label and elsewhere. Plus we constantly have new people contributing from all over the planet although a lot of those are animators and 3D modelers. I myself am a treeplanter, living remotely up in northern Canada for parts of the year. On one hand it makes it challenging to run a label year round but it also allows me to devote myself almost entirely to King Deluxe the rest of the time.
What’s King Deluxe’s manifesto?
It used to be something along the lines of let’s make future sounds. Then it evolved to lets make future sounds and sync it with cool visualizations that nobody’s seen before. Now, it’s to put people right inside of our creations. And eventually have our art interact with them.
King Deluxe seems really particular about its curation. How do you find emerging artists and how do you approach them?
I spend a lot of time obsessively digging for new sounds and visual art when I’m not living in a tent, so the majority of the people working with the label are those I approached because I found it criminal that they weren’t already signed to a larger label. In the summers I have lots of time out in nature to listen to the music I’ve collected. It’s getting a bit easier though every year to find a good data connection up north, so I’m not entirely cut off.
Globally a lot has happened in 2016. For King Deluxe, what was the biggest news? What excited you the most?
On one hand the rise of global populism is disheartening, on the other we finally have impressive virtual reality devices, and a ton of creativity happening within this new medium. It’s early days but quite exciting to me. So years later looking back at 2017 we may all view it as the beginning of the slide into a 1984 style hellscape, but at the same time we’ll be able to escape into our stylized virtual dreamworlds, so it won’t be all bad.
While the streaming sites have been re-defining how we consume music, what’s your view on the music industry now?
I know we’re not the only ones finding it difficult to reach audiences and sell our work, streaming is definitely up but overall I feel like we’re in a dip that won’t last forever. Soundcloud once led the way when it came to showcasing fresh sounds and now we need the next big platform to come along. These things move in cycles and I’ve been around long enough to experience the rise and fall of many others, including Audiogalaxy, MP3.com, and Myspace, to name a few important ones.
Basically we need central hubs of new work from those pushing the form, that’s easily searchable and is great for keeping tabs on the artist as well as letting you get in touch with friends with similar tastes. The scene right now is too fractured, but I do think there’s a lot of potential to make a living doing music. I would be surprised if Spotify remains vital for too long unless they overhaul their business model.
As for King Deluxe, you’ll be able to find lots of our new stuff on Steam soon enough. It’s the best place to find VR works and that’s a big focus for 2018. Expect music videos (and short films) that completely immerse people, with 360 youtube versions for those without access to these headsets. Also we’re working on a virtual music festival.
DVA – [HI:EMOTIONS]
Julien Mier – Smokestacks, Shorelines
Favourite music video:
most intractable earworm – Genghis Khan
Favourite audio production / radioplay: MarsCorp
Music peripheral I could no longer live without: